Launch On Amazon The Right Way

Stop watching YouTube.
Get a real launch plan.

I help brands go from zero to their first million on Amazon. Whether you need a step-by-step plan or want the whole thing done for you, you've found the right team.

10 years
On Amazon
12+
Stores grown to $1M+/yr sales
500+
Products launched
Trusted by brands across every category
Toolbox Widget Barrett Recovery Anaconda Fightwear Optimus Dental Supply Arrowhead Tactical Apparel Epiphany LA Broder MFG Tactical Pro Supply Pet's Friend Popgun Personalized Living LithoLyte Health Toolbox Widget Barrett Recovery Anaconda Fightwear Optimus Dental Supply Arrowhead Tactical Apparel Epiphany LA Broder MFG Tactical Pro Supply Pet's Friend Popgun Personalized Living LithoLyte Health

Built for brands ready
to take Amazon seriously.

If you see yourself in any of these, you're in the right place.

🚀

New Amazon Sellers Launching

You have a product and you're ready to sell on Amazon, but you don't want to waste months guessing. You want a real launch plan from someone who has done it hundreds of times.

📈

Amazon Sellers Under $1M in Sales

You're on the platform but you're stuck. Sales are inconsistent, PPC feels like a black hole, and you know there's a better way. You need strategy, not more tactics.

🏪

DTC Brands Expanding to Amazon

You've built something real on your own site. Now you want Amazon as a sales channel without the expensive learning curve. You need someone who understands both worlds.

The current ecosystem
fails new sellers.

You've got a great product. But you're not making progress, stuck in analysis paralysis.

📺

YouTube Rabbit Holes

100+ hours of generic, often contradictory advice. No accountability. No one looking at your specific product, market, or numbers. Most of it is outdated.

🏢

Agencies That Don't Care

You're account #347. A junior manager runs your brand off a template. Monthly reports nobody reads. Strategy is a buzzword, not a plan.

💸

The $10K-$30K Mistake

Most new sellers waste $10K-$30K in their first year on avoidable mistakes. Wrong PPC strategy, bad listings, spreading too thin, going too fast without a plan.

👻

Freelancers Who Disappear

A listing here, some PPC there. No strategic brain connecting the pieces. No one who sees the whole picture or cares about the outcome.

"I built my brand to $7M on Amazon. Solo. Bootstrapped. Every mistake you're about to make — I already made it."

— Cliff Burleson, Founder

Built from the trenches.
Not from a textbook.

10 years on Amazon. Every lesson paid for in real dollars.

Cliff Burleson - The Amazon Cowboy

Cliff Burleson

The Amazon Cowboy 🤠

I started selling on Amazon out of a home office. Then a storage unit with no AC. Then a storage unit with AC. Then a 5,000 sq ft warehouse I built out at 27.

I hit $1M in sales, then $3M, then kept going until I'd built a $7M brand — solo, bootstrapped, no investors, no agency.

Along the way, I lost $750K in one rough stretch. I watched a $253K Black Friday deposit disappear in a week. I fired my first agency. I made every expensive mistake in the book.

I didn't quit. I learned. And now I've taken everything that cost me years and hundreds of thousands of dollars and turned it into a playbook that helps brands launch right the first time.

I've launched 500+ products for clients across every category. If you're going from zero to one on Amazon, I'm the best person to have in your corner.

The Beginning
Home office. First product listed on Amazon. No idea what I was doing.
The Grind
Storage unit with no AC. Learning PPC, listing optimization, supply chain the hard way.
First Million
Hit $1M in sales. Thought I had it figured out. I didn't.
The Hard Lesson
Lost $750K. Over-built warehouse at 27. $253K Black Friday deposit — gone in a week.
The Rebuild
Fired the agency. Took back control. Scaled to $3M, then $7M. Solo. Bootstrapped.
Today
500+ products launched for clients. Amazon Patriot exists so you don't have to learn the hard way.

The numbers don't lie.

Real screenshots from real client accounts. This is what a proper launch strategy looks like.

Brand launch from zero to $972K in 5 months

$0 → $972K in 5 Months

New brand launched from scratch, scaling week over week with a real strategy behind every decision.

$2.4M in ad-attributed sales

$2.4M Sales at 18% ACOS

Efficient ad spend scaling. $441K spend driving $2.4M in sales with a disciplined PPC strategy.

3x year-over-year growth

3X Year-Over-Year Growth

3,875 units vs 1,644 same period prior year. 2.3x revenue increase through strategic optimization.

$529K in 9 months performance

$529K in 9 Months

Steady month-over-month growth from $2K to $110K/month through disciplined launch and scale execution.

$881K total sales with upward trajectory

$881K with Consistent Growth

35,000+ units ordered with a clear upward trajectory. Sustainable, compounding sales momentum.

Product launch from zero to $40K

From Zero to $40K Launch

New product launched and ramped to consistent weekly sales within weeks. Conversion rate climbing to 15%+.

Three ways to get started.

Whether you want to learn the strategy, get coached through it, or have it all done for you — there's a path built for you.

01
The Community

Skool Community

$49/mo

Join the community. Get access to weekly live workshops, AMAs, and a group of sellers all launching together. 7-day free trial.

  • Weekly live workshops & AMAs
  • Direct access to Cliff in the community
  • Recordings of every session
  • A community of launchers, not lurkers
  • 7-day free trial to see if it fits
03
Full Service

Done-For-You Launch

Starting @ $5,000Inquire for multi-product packages

My team and I handle the entire launch. Strategy, listings, creative, PPC — everything. You focus on your brand. We handle Amazon.

  • Full launch execution by Cliff's team
  • Strategy, listings, creative, PPC
  • 60-90 day engagement
  • Regular check-ins and full transparency
  • Ideal for DTC brands & Private Label Sellers opening Amazon

Your first product deserves
better than guesswork.

Skip the 100 hours of YouTube. Skip the expensive mistakes. Let's build a real launch plan — together.